Understanding Occasions

What Are Occasions?

In the NuFlorist app, occasions are pre-configured settings that allow you to customize the shopping experience for specific events or themes. An occasion typically includes:

• Title: The name of the occasion, such as "Valentine's Day" or "Birthday."

• Messages: Pre-set or customizable messages that can be included with the floral arrangement.

• Addons: Additional products like chocolates, wine, or vases that complement the floral arrangement and are suitable for the specific occasion.

Why Are Occasions Useful?

1. Better Customer Experience:

   • Personalization: Customers can select from pre-defined themes and messages, making the shopping experience more personal.

   • Convenience: Customers can quickly choose from relevant products and addons.

2. Increased Sales:

   • Upselling Opportunities: By linking relevant addons to specific occasions, you can encourage customers to purchase additional items.

   • Seasonal Promotions: Occasions allow you to create promotions and special offers made for specific times of the year, boosting sales during holidays and special events.